Exhibition
Intersec Dubai 2023
Job Role: Exhibition Coordinator
Job Description
I am the exhibition coordinator for PROMISE Technology's co-exhibition with Toshiba.
I oversee the entire process of planning and executing the exhibition. I am responsible for designing the booth, developing the marketing strategy, creating the demo solution, and arranging the shipping method. I also liaise and collaborate with the key personnel from Toshiba to ensure a smooth and successful exhibition.
Booth Design
This exhibition is a collaboration project between PROMISE and Toshiba. PROMISE and Toshiba share a booth and showcase our joint solution. The booth design style matches Toshiba's brand image, but also highlights PROMISE's features. On the booth's pillar, we place PROMISE's logo and product introduction, making it easy for the audience to see. On the display table, we use PROMISE's CI color, enhancing the visual effect and recognition.
Marketing Collateral
During the show, we want to drive more people go to our booth. We will do the campaign in the booth, such as booth lottery. Also we were sending the eblast to our VIP partners. Invited them to visiting our booth. Combining online and offline integration.
