Coordinated with internal teams to ensure timely product page launch of website. Managed 10 multi-language websites and revamping the website.

Developed and implemented marketing strategies, including CRM, digital marketing, and social marketing, to increase brand awareness, customer retention, and online sales.

Increased email marketing open rates for eblast by 4% to 5% over a 1-year interval by segmenting groups.

Developed and executed e-commerce strategy to boost online revenue and expand the e-commerce business, achieving a 3%-4% conversion rate and USD 115k in annual revenue, and reducing inventory by 33%.

Planned, executed and evaluated various marketing activities, such as exhibitions (Intersec Dubai/ NAB show), seminars, webinars, resulting in a 15% increase in brand awareness and a 5% growth in customer retention.