Support Page Revamping
Business Requirements and Goals
Goals:
The company wanted to reduce the bounce rate by 10%. Regarding to the old support pages which the content is so mess. The users can't find their information. Such as product warranty, extend warranty and RMA product page which they are in the same layer, the user get to a lot of information in the first place
Wire-frames
Firstly, I checked the page view from Google Analytics.
According to the bounce rate, I decide to rebuild the page layer, Just separate the page into 3 theme page. (Standard warranty / Extend warranty/ RMA way) Then create related pages based on related products.
🠕114%
Page Views
🠕00:01:54
Avg. Time on Page
🠗40.21%
Bounce Rate